As known to everyone, serious results are being produced by the US Postal Service’s promotion of Every Door Direct Mail with businesses all over the United States. Millions have been closed in annualized sales with hundreds of customers using the product for promotion of their goods and services, ever since its introduction. Every Door Direct Mail is being used by the postal service for years enabling business mailers using route information of mail delivery, in lieu of names and exact addresses for approaching target customer groups in urban areas, is a form of Simplified Addressing. On rural routes and for government mailings, it has long been as accepted addressing option. Without acquiring an address list or printing addresses on each mailpiece, with Every Door Direct Mail, businesses can send advertising mail. Along with the day’s mail to every address on routes customers are willing to reach, instead, letter carriers convey Every Door Direct Mail. Not only Every Door Direct Mail is simple, it is also cost effective. Plenty of rooms are available on the mailpiece for the business message and there is no postage permit required as well as no mailing list is needed. By a specific neighborhood or a specified distance from the business, the target audience can be identified. At the post office, the mail is dropped which in turn services the targeted carrier routes.
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